 | Rebranded Credit Union Wins Industry Awards
With a history of over 70 years serving the United States Postal Service employees a new look was needed that combined these two important aspects of the membership, while also appealing to the more recently added community members. A look that combined sepia-toned stamps created from images of old San Diego post office locations was combined with an “Americana†feel. The new creative was incorporated consistently throughout the website, product brochures, newsletters, annual reports, stationery elements, signage, plastic cards and product promotions. Several industry awards were garnered as a result of the new image.
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|  | Online Retailer Increases Sales With Consistent Brand
Triple J Sportswear, an online manufacturer and distributor of sun protective clothing lacked a consistent visual and benefit-oriented image. Competitive research was done to ascertain how their focus and customer experience differed from the competition and the website and ads were redesigned to highlight Triple J’s uniqueness. Product copy was updated to be more SEO oriented and focus on benefits and complementary products. Periodic emails were introduced to offer repeat customers something special; a discount, notice of new products, or a special gift. Online sales continue to increase year over year, in spite of a worsening economy.
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|  | Retailer Finds Success Repositioning Product Mix
Flight Suits, an online and catalog seller of emergency personnel uniforms and leather jackets increased sales by separating the higher end products into another company. Jackets now sold under the Gibson & Barnes brand achieved sales increases of 30% thanks to new photography, a redesigned website and new catalog.
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|  | Luxury Outlet Center Sees Sales Increase With New Brand
Fashion Outlet Las Vegas had two challenges facing it. The concept of a “luxury†outlet center was unknown, and they weren’t really in Las Vegas, but 30 miles outside in Primm at the state line between California and Nevada. Separate marketing plans were developed to target the Japanese tourism market, which was brand loyal to designers. Another plan targeted the tourist market, utilizing hotel key jackets with direct response coupons and special concierges packages to create an internal "buzz" within the hotel industry. The campaign centered on a gambling theme in order to blur the line between Primm and Las Vegas. “Your Best Bet for Outlet Shopping†became the pivotal tagline, and the graphics consisted of cards, slots, dice and other gambling icons. The graphics featured bright purple and electric green to stand out in a sea of visuals on the Vegas strip and were incorporated into leasing materials, invitations, concierge materials, press kits and all print and outdoor advertising. Fashion Outlet generated $92 million in sales in the first year of the new campaign, more than double the average outlet centers' sales volume of $45 million.
 Jackpot! (pdf) |
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|  | New Tourism Program Garners $200,000 in Sponsorships
Relationships developed with local hotels and attractions, meeting planners, the concierge association and the convention and visitors bureau resulted in numerous opportunities, sponsorships and free advertising for Horton Plaza, a specialty regional shopping center. Programs included a sponsored bus program shuttling customers between the shopping center, local hotels and the cruise ship terminal, familiarization trips for meeting planners and travel agents, coupon books and hotel incentive gifts.
JONESREPORT "The Bus Stops Here" (pdf)
Hahn Sites "Horton Plaza - Targeted Promotions and Community Programs Keep Customers Happy and Coming Back" (pdf) Retail Ad-Week "Taking the Plane to the Store" (pdf)
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